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From right, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) speaks to Editor Anup Oommen on Campaign Middle East's On The Record video podcast about destination marketing.

Podcast: DCT Abu Dhabi’s Emma Campbell reveals key destination marketing insights

Ramadan growth

Creators delivered measurable growth in Ramadan 2025

RAM RHO

RAM launches the world’s shortest flight ‘RHO Airlines’

dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook - driven by cultural nuance, digital transformation, and a consumer-first mindset.

Industry Snapshot: Beyond the Middle East marketing playbook

In this industry snapshot, BigTime Creative Shop's Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage.

Industry Snapshot: The creative rise from Saudi Arabia to the world

From left, Victoria Gleeson, Managing Partner, Among Equals; and Emily Jeffrey-Barrett, Founder, Among Equals.

Creative agency Among Equals launches Dubai branch led by Victoria Gleeson

Barış Arduç

Visit Dubai casts Barış Arduç in romance-led Turkish campaign

Call for nominations: Brand Faces to Watch 2025

Mohtawa competition for Emirati content contributes to ‘a movement’

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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