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Aramco, ADNOC, stc, e&, QNB, Emirates, ROSHN top brand rankings in 2025

Careem Udhiya campaign

Careem builds on last year’s success with return of Udhiya campaign

Brands need to stop world-building without a strategy

Extend The Ad Network

Extend The Ad Network forms new board of directors to accelerate growth and strengthen governance

Sudani

Sudani is rebranding, from telecom operator to ICT solutions provider

How the media is helping drive sustainable tourism in the UAE

How the media is helping drive sustainable tourism in the UAE

Bipul Markan on the Middle East Luxury market

What Middle East luxury consumers really want

Daftra

Daftra launches first brand awareness campaign with Kijamii

KAFY

Social Clinic brews laughs for latest KAFY campaign

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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