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electriclime event

electriclime° hosts °W13 x Women Leading Stories event in Dubai

Impact

The MENA Power List 2025: Impact BBDO International’s Dani Richa

The campaign highlights how the Starbucks app transforms every visit into a celebrity-like experience.

Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbucks Rewards

Mohamed Felfel

Private View by UAE-based retail marketing leader Mohamed Felfel

The Emirati Chef’s Table empowers local chefs, turning Emirati cuisine into a platform for growth and cultural celebration.

Kitopi’s Emirati Chef’s table: Scaling heritage through brand, culture and collaboration

$Reda Raad The MENA Power List TBWA\Raad$

The MENA Power List 2025: TBWA\RAAD’s Reda Raad

Platinumlist's Cosmin Ivan shares how partner recognition is driving growth in the GCC, outperforming cash refunds and boosting loyalty

How partner recognition programmes drive business growth in the GCC

Majid Al Futtaim Diriyah

Majid Al Futtaim expands into Diriyah Square with VOX Cinemas and seven brands

machines

All watched over by machines of loving grace 2.0

THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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