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esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Why brand values are the foundation of lasting communication

Omnicom in talks to buy IPG – report

Elie Bassil, skimpflation

Digital Essays 2024: Skimpflation gamble

TBO brings retro vibes to Black Friday campaign

The Spin

The Spin: A pinch of ‘irony’, a prank and a ‘pototo’

Marketing Game Changers 2024: Mahitab Hamed

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Publicis to empower creative entrepreneurs through workshops

THE WORK

‘Moments of Trust'

Continental Tires launches their ‘Moments of Trust’ campaign

Aramex x Cinema Akil

Digital Featured The WorkJan 8, 2025

“Delivering Incredible Performances” by Aramex

Timberland

Advertising Creative Digital Featured Marketing The WorkJan 3, 2025

Timberland’s marks the Original Yellow Boots’ 50th with ‘Iconic’ campaign

E& Neo Home Plus

Advertising Creative Digital Featured Marketing Social Media The WorkDec 20, 2024

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

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