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Arabian Automobiles Company AI influencers Alpha Babe and BookToker speak to Campaign Middle East about marketing to Gen Z consumers during the ongoing Nissan KICKS Starter campaign

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

McDonald's Exchange

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Platinumlist's Cosmin Ivan speaks about how the power of FOMO and emotional triggers can drive faster sales by turning interest into action.

The power of FOMO: Creating urgency to drive sales

180 Amsterdam's Stephen Corlett reveals how MENA’s emerging brands are redefining success with playful creativity.

MENA’s playful creativity: The secret to global branding success

McLaren Middle East hits the road with the UAE’s female supercar community

Leaders in Digital’s Dawn Kubicek talks about why AI SEO is the biggest missed opportunity in 2025

Why ‘AI SEO’ is the future of discoverability

Cristiano Ronaldo shooting an ad with Social Clinic

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

Mandy Negi, Co-founder of Moving Walls on the potential for luxury in OOH

Luxury OOH: Turning glances into captivating stories

THE WORK

McDonald's Exchange

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

Visa

Advertising Creative Featured The WorkApr 16, 2025

Shantelle Nagarajan

Visa picks ‘cash walla Visa’ phrase to support merchants in Egypt

adidas

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkApr 16, 2025

adidas Originals honours culture and craftsmanship with The Loomhood Collection

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