Saudi Arabia’s fast-food chain Kudu has flipped the script on traditional loyalty programmes, capturing Gen Z attention and boosting app downloads through a campaign driven by VML Riyadh.
Recognising Gen Z’s aversion to lengthy redemption processes, Kudu launched its new rewards app by offering instant rewards directly through its advertising.
The Kudu campaign centered around the idea of “earn before you spend” used a renowned Saudi composer to create a catchy song for its visually engaging film.
But this was no ordinary advertisement. Every second of the song featured hidden codes, transforming the viewing experience into an interactive treasure hunt. Gen Z audiences w
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Tags:Advertisingapp downloadsearn before you spendGen Zhidden codesin-store advertisementsinstant gratificationintegrated advertisinginteractive adinteractive treasure huntJean El AzarKuduloyalty programmesmarketingoutdoor advertisementsradio spotsRakan Al Rashedsocial media postsVMLVML KSAVML Riyadh
