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Shantelle Nagarajan

posted on Feb. 20, 2025 at 10:50 am

Key AI trends to reshape SME marketing in MENA

Shantelle Nagarajan

posted on Feb. 20, 2025 at 10:50 am

Platma's Solanlly Rijo Lake explores key AI trends expected to transform marketing for small and medium enterprises in the region.

AI trends marketing

"Using Google Ads' AI-powered creative studio, [Coca Cola] produced over 30 personalised video ads," writes Platma's Solanlly Rijo Lake on AI trends for marketing.

The AI market in the Middle East and North Africa (MENA) is growing rapidly. According to experts, AI integration across various sectors could contribute $30bn to the region’s economy by 2030. Small and medium-sized enterprises (SMEs), which form a significant part of the MENA economy, are leading the charge in AI adoption.

As companies navigate this evolving digital landscape, AI-powered tools are unlocking new opportunities for personalised marketing, operational efficiency, and customer engagement.

These are the transformative trends to look out for in 2025 that will reshape SME marketing:
1. Content personalisation
Personalised content isn’t new, but today’s consumers expect it to re

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Tags:AI marketing MENA opinion Platma SMEs Solanlly Rijo Lake trends

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.