International cereal manufacturer Kellogg’s has partnered again with Augmented Reality (AR) technology company Blippar, to deliver a pioneering web-based AR campaign for its Coco Pops brand in the Middle East.
In the first application of WebAR technology by a brand in the region, the Coco Pops campaign has debuted on 500,000 cereal boxes across GCC countries, supported by retail point-of-sale promotions and digital activations designed to inspire and educate children as they prepare to go back to school.
The WebAR experience is accessed by scanning the promotional cereal boxes with a smartphone, which automatically triggers it within the phone’s web browser. Removing the need t
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