The Good Note, a campaign by J. Walter Thompson Beirut for Bou Khalil Supermarket, has taken the Grand Prix at the MENA Effie Awards.
The campaign involved selling ‘Good Notes’ to members of the public, which could then be given to children begging on the streets of Beirut. Each note costs 1,000 Lebanese pounds ($0.66) and is worth the same. But the notes can only be spent at Bou Khalil supermarkets to buy necessities such as food, water and household supplies. The campaign meant those giving to children knew their donations would be spent well, and also brought both custom and awareness to the supermarkets.
The MENA Effie Awards are judged based on the effectiveness of the campaigns
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
