Grey wins Subway for Saudi Arabia


Grey Group MENA has won the creative brief for global sandwich giant Subway across Saudi Arabia.

The agency scooped the fast food franchise following a six-way pitch held over four months.

Grey’s Riyadh office will handle all of Subway’s advertising and communication for all of the brand’s branches across the kingdom.

Marc Bouharb, MD at Grey Riyadh, said: “We are thrilled to be collaborating with the world-famous Subway brand on orchestrating its marketing, advertising and communication strategy in Saudi Arabia.

“We look forward to working together on the planning and execution of winning campaigns and initiatives that will take the brand to new heights across the kingdom, and also to reinforcing the exceptional message that Subway aims to spread among its customers, partners and the wider public.”

Subway is owned by Shamel Food Company within the kingdom, which has more than 118 restaurants across Saudi Arabia.

Mohsen Adeeb, chief executive officer at Shamel Food Company, said: “Our goal is to expand the network of locations and reach 200 restaurants by 2020.

“We commit to providing fresher and better quality products to satisfy the increasing demand of our communities.”