Global water treatment company Culligan Middle East has appointed JWI Advertising to handle its content marketing strategy.
The British-born agency will craft Culligan’s content approach and curation across web and social media, to help build brand awareness and generate sales leads in the Middle East.
Something of a contentious subject in the region, the approach will focus on educating consumers and businesses about the benefits of filtered tap water. As the UAE continues its drive towards an eco-friendly future, this message is expected to gain traction amongst many.
Charli Ball, Managing Director, said: “We’re excited to be working with Culligan Middle East on its co
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