Jumeirah Marsa Al Arab has revealed details about its launch campaign, which intended to position the resort at the centre of cultural conversation.
The campaign’s key objective was to elevate and redefine guest expectations of luxury hospitality into one that transcended tradition to create an experience that was deeply personal, sensorial and emotionally resonant.
Through a multi-phase, and multi-channel global launch strategy, the campaign targeted key international markets, including Russia and the Commonwealth of Independent States (CIS), the UAE, Saudi Arabia, UK, US and Europe.
Rollout of the Jumeirah Marsa Al Arab launch campaign
Leveraging a compre
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
