Jeep and the teams behind the “Call of Adventure” campaign has won the top spot in the automotive category of AdForum’s Business Creative Report.
This reflects the campaign’s success in capturing attention and resonating with audiences worldwide.
Crafted by Publicis Middle East and Starcom ME, the campaign’s offers the Jeep community a unique visual language to communicate their passion for adventure. Innovative storytelling and a strong connection to the brand’s spirit have gained global acclaim.
The brand was able to tap into the spirit of adventure and foster a sense of community among its audience.
Melhem Najm, Chief Marketing Officer at Stellantis, Middle East & Africa, sa
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