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posted on Nov. 24, 2025 at 5:45 pmNov 24, 2025

Jeep UAE unveils Movember campaign uniting brand impact, community well-being

posted on Nov. 24, 2025 at 5:45 pmNov 24, 2025

The 'Grow the Drive. Check Your Engine.' campaign by Al-Futtaim, Jeep UAE and HealthHub turns a relatable insight into action: men service their cars regularly, but often delay looking after their own health.

Jeep Movember

Al-Futtaim, Jeep UAE and HealthHub, in partnership with ICON Marcom Group, have launched ‘Grow the Drive. Check Your Engine’: a purpose-led Movember campaign that aims to connect men’s health awareness with the Jeep spirit of care, confidence and community.

November, globally recognised as Men’s Health Awareness Month or Movember, is dedicated to raising awareness about key health issues that affect men; including prostate and other male-specific cancers, as well as mental health challenges.

The concern is that many men delay check-ups or downplay symptoms until it’s too late. What they need isn’t just awareness, but a nudge to take action. This becomes more meaningful from a

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.