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posted on Oct. 08, 2025 at 11:28 amOct 13, 2025

Jeep, Publicis Middle East unveil ‘Rescue Squad’ for off-roaders and gamers

posted on Oct. 08, 2025 at 11:28 amOct 13, 2025

“Gamers are used to hitting restart when they’re stuck. Jeep players don’t restart, they regroup. Rescue Squad flipped one of gaming’s biggest frustrations into surprise and community,” Publicis Middle East's Tuki Ghiassi said.

Jeep Middle East Stellantis Middle East and Africa Rescue Squad Publicis Middle East

Off-roaders have convoys. Gamers have squads. Jeep just merged those two worlds with “Rescue Squad,” an all-new live gaming experience, turning stuck into epic.

Usually, when a car gets stuck in a game, it’s game over. But Jeep doesn’t believe in game overs. Jeep believes in breakthroughs. For two weeks, 13 of Saudi Arabia’s biggest streamers, including Peerless, Ryan MJRM and KLO25 fired up nightly streams where players teamed up to show what Jeep does best: rescue, recover and ride on.

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Tags:adventures Advertising esports esports marketing Esteban Quintero Gamers gaming gaming hack in game advertising in-game marketing Inﬂuencer marketing Jeep Jeep Middle East Kahlid Al Shammari KLO25 marketing Melhem Najm Mohammed Ahmen Salem Edhah Munch off-roaders Peerless Publicis Middle East recover rescue Rescue Squad ride Ryan MJRM Stellantis Middle East and Africa streamers Tuki Ghiassi Yara Maroun

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.