Jazeera Airways, Kuwaiti budget airline, has partnered with MoEngage, a customer engagement platform, to segment customers and engage them through the right channels.
The airline will utilise the AI-enabled capabilities of MoEngage to enhance its customer communications strategy and provide a consistent experience across destinations.
“As a fast-growing low-cost airline, one of the challenges we face is engaging with customers through the right channels at the right time. Serving different demographics, we have to also keep our engagement more personalized at an individual level. A customer engagement platform like MoEngage can greatly assist us in these two areas,” said Andrew Ward, VP marketing and customer experience at Jazeera Airways.
Jazeera Airlines will also use the customer 360-degree view offered by MoEngage to identify the right interest areas and affinities of the customers. In addition to identifying the interest areas, the brand will leverage these insights to create micro-segments and engage with them with the right kind of messaging strategy.
“We are excited to partner with one of the region’s leading airline brands. At MoEngage, we completely resonate with the mission of Jazeera Airways, i.e. providing best-in-class services, and are happy to assist them in the next phase of their growth journey,” said Sweta Duseja, director of customer success at MoEngage.