Agency bags global mandate following multi-agency pitch.
J. Walter Thompson’s Cairo office has won the global marketing communications mandate for Egypt’s national carrier EgyptAir, following a pitch process.
The pitch began in August 2014, informed an agency statement. The agency’s mandate will be to support the airline’s management in overhauling the carrier’s business and all-round customer experience. There will be increased focus on international markets as a source of growth.
On the agency’s selection, Hesham El-Nahas, chairman, EgyptAir Holding Company, said, “In J. Walter Thompson we have the best of all worlds; a world-class award winning Egyptian te
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The article states that the focus is also on “all-around customer experience”. As a trainer and facilitator in multinational industries and frequent flyer I wonder: do they consider that beyond strategy they need highly motivated, very well trained people who understand the role of cultural differences and intercultural impact on service … for some odd reason often these projects forget the strategic importance of training and personal development.
Looking forward to a new experience on EgyptAir