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Anup Oommen
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IWD 2025: the unspoken cost of success in the communications industry

Anup Oommen
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The Brill Collective's Amy Brill says that while the communications and creative industry prides itself on innovation, when it comes to workplace structures, it is stuck in the past.

Amy Brill, founder, The Brill Collective on the lack of flexibility in the communications and creative industryAmy Brill, founder, The Brill Collective

Every International Women’s Day we’re asked to consider if the needle has moved when it comes to opportunity and growth in our industry. For me – it’s 2025, and yet there still lies an inconvenient truth within the communications and creative industry: the system wasn’t designed for the modern-day woman.

For decades, personal success in PR and Communications was measured by a competition of how many hours you worked and whether you were ‘always on’ – an unspoken expectation to be available 24/7 for clients and colleagues that has now become the norm – and one that disproportionately impacts women.

The reality is, many women in the communications industry are still being


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Tags:Amy BrillcommunicationscreativeEmpowermentflexibilityInternational Women’s DayIWD 2025LeadershipPRThe Brill Collectivework life balance
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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