fbpx
AdvertisingCreativeDigitalEditors' PicksFeaturedMarketingNewsThe Work

IV Crown Showdown campaign unveils Riyadh Season fight card

The IV Crown Showdown campaign blends CGI and choreographed live-action sequences to share the journey of undefeated boxers Artur Beterbiev and Dmitry Bivol who will face each other in the Riyadh Season opener.

https://www.youtube.com/watch?v=GQ4Jb7yXKQg

Saudi-based creative agency BigTime Creative Shop, in collaboration with Truffle Films, has put together a four-minute cinematic showdown titled IV Crown Showdown with Salomon Ligthelm in the director’s chair to promote an exciting fight card unveiled by His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority of Saudi (GEA).

The fight card’s main event is the highly anticipated clash between light heavyweight champions Artur Beterbiev and Dmitry Bivol, who are both currently undefeated in their respective careers.

To promote the fight, the BigTime Creative Shop and Truffle Films teams have taken a path of epic,


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.