by Daniel Young, group senior director, yield, inventory & programmatic, DMS
The term ‘new normal’ is at risk of becoming as redundant as “the year of mobile”. The problem with terms like this, is that we are typically very much nearing its maturity before anyone realises or acknowledges it. To remedy (and compound) this, let’s instead consider it as our ‘Current New Normal’. What the current new normal possesses, and something that distinguishes itself from many other industry-based projections, is that it was seemingly forced upon us, or accelerated at the very least. There is no denying that Covid-19 brought with it a swath of health, travel, social and economic concerns. It imp
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