FP7 McCann has been confirmed as the new social agency for Heinz following a competitive pitch involving 5 other agencies. The scope includes social strategy, campaigns, and always-on content across all Heinz Arabia social channels.
Jon Marchant, FP7 McCann Dubai’s managing director, said: “We’re delighted to have landed the social account for Heinz. We especially appreciated the client teams’ ambition in recognizing our brave and bold creative approach, and can’t wait to demonstrate our creative effectiveness credentials on what is a truly iconic brand!”
Passant El-Ghannam, marketing director MEA and Turkey, Heinz, said: “We are excited to partner with FP7 McCann on our digital transformation journey. We believe that with our iconic, love brand & the team’s passion for creativity, we will win the hearts & minds of our consumers. ”
The account will be handled across both FP7’s Dubai HQ and FP7 McCann Cairo offices.