By Mimi Nicklin, author and regional managing director for RAPP Middle East & Africa. Her debut book, Softening The Edge, is out on 15 September and is available for pre-order now
A study by Steelcase and Microsoft reports that 77 percent of people believe creativity is a key skill for any twenty-first-century role, yet according to Forrester, 61 percent of leaders say they don’t currently believe their company is creative enough.[i] Beyond this, recent data from Orlando Wood’s book, Lemon, states that we have a “crisis in creativity” and that we have seen an ongoing and drastic decline in creative effectiveness in the years between 2008 and 2018.[ii] Is it possible that
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