fbpx
AdvertisingCreativeFeaturedMarketingThe Work

Is Heinz’s Ketch-Up & Down campaign a prank?

By Jalaja Ramanunni

Is Heinz’s double-lid bottle a prank, a limited-edition giveaway, or a product on beta mode? We don’t know yet, but it surely got people talking.

Heinz Arabia has announced that after over twenty years, it launched a new Heinz Ketch-Up & Down a double-lid bottle.

Ketchup fans across the world would agree that we needed a solution to get the last drop of ketchup out of the bottle.

However, this one is a limited edition, according to our friends at FP7 McCann, Dubai.

The timing of the announcement makes it questionable – it was sent to us a day before April Fool’s Day. It got our team at Campaign wondering if this is just another April Fool’s prank. We reache


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.