Ipsos, a research company in the Middle East and North Africa, has launched its out-of-home (OOH) media measurement service in the region, introducing the latest methodology and technology. The importance of OOH and the increase of digital OOH panels has necessitated a new focus on accurate, time-based measurement.
Banking on the company’s international expertise in measuring this type of media in major advanced markets across the globe, Ipsos will be using the same methodology to provide the most accurate results.
The exact method generally consists of five main components:
An inventory management system, where details of each frame to be measured are stored.
A Traffic Intensity Mode
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