IPG Mediabrands released the results of their first Partner Survey, an assessment of partners that Mediabrands works closely with, marked against their adherence to the Media Responsibility Principles (MRPs), as well as the transparent and ethical approach to advertising that the partner demonstrated.
Video is an essential part of advertising and content-marketing strategies. Join our free Online Briefing on Video 2021: Future Trends and Effectiveness to learn how to do it even better.
Following the launch of Mediabrands’ Media Responsibility Index last year, a social media platform audit based on Mediabrands’ Media Responsibility Principles, geared towards protecting brands
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
