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Anup Oommen
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International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Anup Oommen
posted on

Leaders from FP7McCann – Dubai, Havas Middle East, Horizon FCB – KSA, Spark Foundry, Tactical, Katch International and VML Riyadh talk to Campaign Middle East about breaking past the tokenism of ‘offering’ women a seat at the table, listening to them and empowering them to lead the conversation.

This year, as we mark International Women’s Day, we take a moment to pause, reflect and take cognizance of how far the region’s brand and marketing industry has come in terms of not only offering women a seat at the table, but also agency to voice their thoughts and contribute constructively to the evolving industry.

When Campaign Middle East shared its Editor’s Letter in the print edition August 2024, we drew a line in the sand. At the time, we stated that, “This is not about tokenism. We made a conscious decision not to go ahead with it as a perfunctory practice or a superficial gesture. We agreed to listen to what women in advertising had to say in their own words, the way they


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Tags:ActionAdvertisingadvocacyChallengeDE&IdialogueDiversityequityFP7 McCannGeorgie WoollamsHavas Middle EastHorizon FCB KSAinclusionInternational Women’s DayIWD 2025Katch Internationallead the conversationLinda MurphyManal NaboulsimarketingmentorshipMirna AlHakimNour DeebRazan KarimSara AlBrahimseat at the tableSpark FoundryTacticaltalenttokenismVML RiyadhVoice
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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