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Leaders From top left, clockwise, creative consultant Ahmad Swaid; Sally Moussa Hajjar – Managing Partner, Hu Management; Razan Karim – Head of Communications, Fashion, Beauty & Lifestyle, HAVAS Red Middle East; and Ghassan Kayed – Founder & Creative Director, Burgers & Hoodies.

Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

Sports marketing: Leaders discuss a language of belonging

From left, Rishi Talwalker, Head of Communications; Dana Tahir, Chief Executive Officer; and Razan Karim, Head of Communications at Havas Red Middle East.

HAVAS Red Middle East appoints CEO, Heads of Communication

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Razan Karim, Senior Communications Director, Havas Middle East

View from Cannes: Havas’ Razan Karim

Razan Karim, senior communications director, Red Havas Middle East

Getting personal – by Red Havas’ Razan Karim

#BlackLivesMatter – Be The Change You Tweet About by Havas’ Razan Karim

THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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