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- Agency of the Year
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- Brands Focus
- Industry Forum
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Leaders From top left, clockwise, creative consultant Ahmad Swaid; Sally Moussa Hajjar – Managing Partner, Hu Management; Razan Karim – Head of Communications, Fashion, Beauty & Lifestyle, HAVAS Red Middle East; and Ghassan Kayed – Founder & Creative Director, Burgers & Hoodies.

Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

Sports marketing: Leaders discuss a language of belonging

From left, Rishi Talwalker, Head of Communications; Dana Tahir, Chief Executive Officer; and Razan Karim, Head of Communications at Havas Red Middle East.

HAVAS Red Middle East appoints CEO, Heads of Communication

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Razan Karim, Senior Communications Director, Havas Middle East

View from Cannes: Havas’ Razan Karim

Razan Karim, senior communications director, Red Havas Middle East

Getting personal – by Red Havas’ Razan Karim

#BlackLivesMatter – Be The Change You Tweet About by Havas’ Razan Karim

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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