From left, Pete Barrie, Global President at Strike Social, and Michel Malkoun, Chief Growth Officer at Choueiri Group.InMotion, the programmatic and outcome-based marketing arm of Choueiri Group, has entered a new partnership with Strike Social, a US-founded ad tech innovator recognised globally for its AI-powered paid social solutions.
This collaboration marks another milestone in InMotion’s mission to bring world-class performance partners to the Middle East and North Africa (MENA) region, following recent alliances with Sqreem, Transact Media Group, and Portal.
By integrating Strike Social’s enterprise-level YouTube and social, InMotion expands on its ability to deliver measurable, outcome-based advertising to agencies and brands across the MENA region.
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The partnership ensures that regional advertisers can access best-in-class campaign management, cutting-edge AI tools, and guaranteed outcomes that match global standards.
Michel Malkoun, Chief Growth Officer at Choueiri Group, said, “Our vision at InMotion has always been to connect MENA advertisers with the world’s most advanced performance partners.”
Malkoun added, “With Strike Social joining our ecosystem, we are giving agencies and brands in the region direct access to proven global expertise in paid social and video. This partnership reinforces our outcome-driven mission: delivering transparency, efficiency, and measurable growth.”
Founded in 2013, Strike Social has become a global leader in campaign management across paid social platforms including Meta, YouTube, TikTok and more.
With more than 50 million campaigns optimised for some of the world’s most iconic brands, Strike Social’s Software with a Service (SwaS) model combines proprietary AI technology with expert human oversight to guarantee outcomes, real-time optimisation, budget efficiency and measurable return on investment (ROI).
Pete Barrie, Global President at Strike Social, said, “Strike Social has consistently set the standard in paid social media advertising. Partnering with InMotion allows us to bring our proven capabilities and global innovation to one of the fastest-growing digital markets in the world. Together, we’re committed to helping advertisers in MENA achieve better outcomes and maximise ROI.”
The company’s innovation has earned multiple accolades, including recognition as Chicago’s Best B2B Startup, repeated ranking among Inc. Magazine’s fastest-growing private companies, and its status as a 2025 Google Premier Partner – placing it among the top 3 per cent of Google advertising partners worldwide.
Strike Social is also recognised as a Meta Media Partner, underscoring its advanced capabilities in campaign execution and strategic planning across the Meta ecosystem.
