by Nicole Little, content solutions executive, Motivate Talent
Influence is the capacity to have an effect on the character, development or behaviour of someone or something. Picture an influencer. We’re sure you’re thinking of beautiful people in exotic places, the effortlessly fashionable, picture-perfect profile content creators. They have elevated, aesthetic and consistent posts with a ton of followers. While they’re an influencer, how much influence do they really have?
Traditional influencers have dominated Instagram for a few years, but the rise of TikTok and its more casual story-telling visual format, and people generally getting bored of the generic and impossible-to-ac
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