Globally the influencer marketing industry has been on the rise. In 2021, it soared to $13.8 billion, indicating steady growth. This year, the market is projected to expand to a whopping $16.4 billion industry. While the industry has seen a significant and steady increase in numbers, both with investment being funnelled in, as well as people choosing ‘influencing’ as a career, sadly little has been done to address the fraud that pollutes this space.
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