WHAT ARE SOME RECENT TRENDS IN CONSUMER BEHAVIOUR, AND HOW DO THESE TRENDS AFFECT ADVERTISERS?
Let’s break this down by looking at the three basic building blocks of consumer behaviour: media consumption, spending behaviour and social responsibility.
The key trend that is repeatedly talked about in media consumption is that broadcast platforms are losing viewers to digital platforms as people spend more and more time with their mobile devices. What’s really interesting here is not that consumers are using a mobile screen to view content but that those consumers are using digital video platforms to inform many purchase decisions. A key challenge for marketers is learning how to supplement
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