We are living in an era where almost every industry has been and still is being disrupted. Nothing is still the same, and everything is still being ground by a fast-paced evolution driven by the rapid change in technology and its consequent impact on people’s lives.
Having said this, the whole marketing ecosystem has changed, and consequently the agency model. Before addressing how that has changed, let’s state the constants. Two things have remained the same: 1) we exist to help our clients grow; and 2) we deliver solutions through creativity. But everything in between has changed and will most probably continue to evolve.
This change took place on several levels: engagement philos
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