Cristina Charles
Head of growth, Publicis Groupe
No
The IMF predicts that one-third of the world will go into recession. While the most severe recessions will be seen across Europe and China, the rest of the world is not protected. In MENA, we may not face a recession, but we may feel like we are.
Our region faces inflation and devaluation on the individual market level, but we are bolstered by safety and security in other markets. On the whole, the region will remain stable, but on a country level we will face great disparity.
The uniqueness of our economic system and in turn our industry is based on the fact that we operate
within two of the largest sovereign fund economies:
KSA a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AnghamiAsda'aCOMCOCristina CharlesDejavuglobal economic pressureHavas Middle EastImpact BBDO GroupIndustry forumJo WebberKamil Abi KhalilKhaled AlShehhiKhalil YassineManasvi GosaliaMaria PoultonMMP ExperiencesopinionPublicis GroupeRafael LavorRegionalRegional industryRoopesh PrasharSpiroSunil JohnTBWA RaadTeddy AbdelNourTricia JImeneaUAE Government Media OfficeUMUnileverWalid Ramadan
