Aneesa Rashid
Social and DCO lead, UM MENAT
No
Regional content is something that should continuously evolve and be improved upon. As a market, because of the cultural diversity that resides here and the international outlook we tend to have, it can be a natural default for media outlets to build upon leading global content, adding input with an overall regional view.
That being said, radio and magazine outlets cultivated within the region do prioritise a more tailored, market-specific approach to the content they deliver. This resonates further within the local communities and showcases localised content that can tend to be overlooked elsewhere, hence their rapid success.
With M
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
