By now it has been well established that the pandemic affected every aspect of our lives and changed our behaviour, preferences and priorities. Unable to physically interact with consumers, businesses had to rethink and re-strategise how to reach their customers in times of uncertainty. It is no secret that the pandemic accelerated the digital transformation of industries as they were reshaping their business models: e-commerce adaptation, delivery services and cloud kitchens, supply chains, digital acceleration, and the list goes on and on. The Covid-19 crisis accelerated the digitisation of customer interactions by several years, with the average share of customer interactions increasing by
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
