In a competitive business landscape, companies have to constantly work on how to stand out from the crowd and attract new customers. With the mushrooming of social media and digitalisation, marcomms has become the most crucial tool for organisations to communicate brand messages and reach their target audience.
Amidst all the noise and clutter of this exponential evolution, and despite the fact that keeping the customer satisfied has been a significant component of the industry since day one, the customer experience is now emerging as the key differentiator and vital element of successful marketing and communication strategies, guiding the overall perception a customer has of a brand or compan
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