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Impact BBDO and Annahar #RedressLebanon in their new campaign

A fashion statement to empower a mass movement

Impact BBDO and Annahar Newspaper launched the #Redresslebanon campaign to embody the resilience and beauty of Lebanese people in the face of the Beirut Explosion.  

The Beirut explosion of August 4th 2020, killed more than 230 people while injuring and maiming thousands. It damaged an estimated 10,000 buildings within a three-kilometre radius, impacting the lives of more than 300,000 people. It destroyed entire neighbourhoods in seconds, leaving a spectacle of war and destruction in the heart of the Lebanese capital.

In the aftermath of the incident, the urban landscape started to shift, transforming into a massive reconstruction site where scaffoldings and mesh wrapped damaged buildings

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