Iconic Times Square OOH partners with The MediaVantage

North America’s premier out-of-home (OOH) media company, Branded Cities, has signed an agreement with The MediaVantage to manage its MENA revenue business.

This marks a significant milestone for The MediaVantage, as it further solidifies the media representative’s commitment to OOH advertising and innovative marketing solutions to clients and agencies in the Middle East region.

Branded Cities specialises in digital and iconic OOH media in key north American cities, including the NASDAQ Tower and Midtown Financial screens in Times Square, New York, Hollywood Lights and The Moxy in Los Angeles, the Metro Center in Washington DC, and Yonge & Dondas in Toronto.

With extensive coverage across the US and Canada, coupling a highly engaged viewership and modernistic physical sites, it delivers exposure for brands, driving impactful results and maximizing advertising investments.

Manoj Khimji, Managing Director of The MediaVantage, said: “Securing the Branded Cities contract strengthens our position as market leaders in providing top-tier worldwide media options.

“With the world’s attention being drawn to renowned OOH advertising destinations, there’s never been a better time for these locations to exhibit their services to a worldwide audience. We’re excited to work with Branded Cities and contribute to their incredible accomplishments in this area.”

Branded Cities was the choice for the livestream of Expo 2020’s opening ceremony, and has gone on to host a number of MENA brands on their screens across the portfolio over the past few years.

2023 also saw Branded Cities tie up with Ocean Outdoor in the UK to launch The United, a unique opportunity which enables brands to livestream simultaneously across London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, and The Moxy in Los Angeles.