The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) announced CARMA as their global and exclusive media monitoring & analysis partner.
One of the world’s longest established media intelligence providers, CARMA proudly attributes its longevity to providing exceptional client service. Its client-centric approach attracts top talent from among the media intelligence community. Across the globe, these experienced consultants and experts enable organisations to gain true media insight and demonstrate the effectiveness of their PR.
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Led by co-managing partners – former FIBEP chairman Mazen Nahawi, and current AMEC chairman Richard Bagnall – CARMA’s unparalleled experience, expertise, and client service makes it the first-choice media intelligence provider for ICCO and PRCA members across the world.
The PRCA is the world’s largest professional PR body, representing PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, PRCA’s mission is to create a more professional, ethical, and prosperous PR industry. PRCA also manages ICCO, the umbrella body for 41 PR associations and 3,0000 agencies across the world.
ICCO chief executive and PRCA director general Francis Ingham MPRCA commented:
“CARMA sets the gold standard in media intelligence, media monitoring, and analysis. So, this global, exclusive, long-term partnership makes perfect sense for ICCO and the PRCA.
“The kind of insight that CARMA provides is more critical than ever for the PR, marketing, and communications industry. Their analysis will help PR practitioners around the world take full advantage of the economic recovery as it unfolds.”
Richard Bagnall, co-managing partner at CARMA added:
“Increasing numbers of PR and communications professionals come to CARMA wanting to achieve better, more accurate reporting about the value of PR. The desire to understand and demonstrate PR impact is a direct consequence of the world we now find ourselves in. Across the globe, organisations are scrutinizing budgets and redlining spend when contribution to the bottom-line isn’t attributable. By joining forces with the PRCA and ICCO CARMA hopes to further elevate the importance of expert media intelligence.”