Tailwind and IAS (Integral Ad Science) recently announced a strategic partnership for the full roll-out of the IAS Media Quality Verification & Brand Safety solutions across the region. Csaba Szabo, Managing Director of EMEA at IAS, and Wajahat Osmani, Commercial Head – MENA at Tailwind, share the significance of this collaboration. They also delve into how the collaboration will enhance media quality, the unique challenges of the MENA market, and the evolving role of attention metrics in digital advertising effectiveness.
You recently announced your regional partnership to support the expansion of IAS Media Quality Verification & Brand Safety solutions in MENA.
Why? Why now?
Csaba Sza
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