Tailwind partners with Integral Ad Science

Tailwind, a Think Digital Group company, has announced its exclusive regional sales channel partnership with Integral Ad Science (IAS), a global media measurement and optimisation platform.

The exclusive partnership is active within the Middle East and North Africa region. The partnership will also help further expand IAS’s global footprint.

Through the partnership, Tailwind will provide local customer support to agencies and advertisers using IAS.

IAS provides actionable data to drive results for the world’s largest advertisers, publishers, and media platforms.

The software aims to provide comprehensive data to ensure ads are seen by real  people in safe and suitable environments.

Tailwind aims to continue enabling local marketers to maximise return on their media spend, providing them with the technological infrastructure they need to verify that their digital campaigns resonate meaningfully with their audience.

Tailwind will also facilitate activations and support for multiple MENA markets.

Odysseas Ntotsikas, Managing Partner of Tailwind stated: Building and growing a brand requires near-constant review and optimisation across an expanding number of new channels. Ads running on high-quality sites were perceived 74% more favorably compared to the same ads seen in low-quality sites.

“Our partnership with IAS strengthens our consulting and technology enablement practice to help brands avoid risky content across all digital channels and increase trust and favorability among consumers.”

“As a global, leading media measurement and optimization company, IAS is committed to providing our customers with the best level of service around the world.

“Through this relationship with Tailwind, we are bringing our industry-leading, AI-driven solutions to more customers across MENA to help them drive superior results for their businesses,” said Csaba Szabo, Managing Director, EMEA at IAS.

“IAS and Tailwind are excited to continue to grow within the region and accelerate rollout of IAS’s innovative brand safety products like Total Media Quality across social platforms and premium content on the open web.”