By Hammad Khan, head of experience imagination, Accenture Interactive
Like many others, I have used the recent lockdown period due to Covid-19 as an opportunity to reinvest in other forms of media – specifically by upgrading my podcasting studio. We are often guilty of unconscious bias towards tactile screen technology (such as visual UI, graphics, and video) when we think of digital channels. However, there is far more to audio than just podcasting, even if that medium has seen yet another boom in production and consumption of late.
In traditional audio conference calls, we have an established pattern: mundane small talk, repeating yourself after sporadic joiners/leavers, and the inevi
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