Data is 2022’s most crucial buzzword, and W Group, with both its subsidiaries Hypermedia and DigitAll, is standing at the forefront, a pioneer in the data measurement domain. Paving the way in launching data intelligence in the UAE, W Group is planning to offer a fully customizable DOOH media experience for its 800 strategic partners and clients throughout this coming year.
Tapping into reliable data measurement tools is essential for the future of efficient business planning in OOH. These tools not only deliver ROI with guaranteed sales insights, but they also unlock massive and wide-ranging potential for customization of smart experiences.
Data is the key that grants prospective cli
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