Hypermedia will attract new luxury segment brands that align with the affluent demographics of Palm Jumeirah
Hypermedia has announced a digital OOH media partnership with Nakheel.
This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets, including Palm Jumeirah, 12 vibrant communities, 13 malls as well as several large hoardings across Dubai.
Abed Bibi, Chief Marketing Officer at Nakheel, said: “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space.
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