In the last few years of my career, I have seen an influx of marketing briefs asking for a mobile app. I just had to go through that a week ago… It feels like we think mobile apps are the solution to everything marketing. Don’t misunderstand me, I am not saying mobile apps aren’t good to have, but if it is a trend that doesn’t make it applicable to every case out there, and if it has no purpose then what are we trying to do here?
I am bracing myself for 2017, as I expect to be inundated with “I want a virtual reality experience,” “Make me a bot,” and the ultimate “how can we do it with AI?” briefs.
And it seems that this is not a local phenomenon. FP7 has been receivi
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