Dubai-based hug digital has launched a new research unit in order to meet the increasing research needs of its clients.
The new department will complement the agency’s existing creative, client servicing, media, social and content departments. The addition aims to meet the immediate research needs of clients such as Emaar Misr and Americana Group.
“Data is empowering, and deeper information is needed to take actions in the digital space,” said Youssef Shalaby, head of research at hug digital. “Spotting an insight is a creative process in itself.”
The new department will focus on ‘actionable digital insights’, including web listening reports, social performance analytic
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