Hublot dreams up a virtual watchmaking world for people

Hublot has created a new digital immersive experience to showcasing its collection equipped with the brand’s unique mechanism, the Unico chronograph movement.

The digital experience allows visitors to explore the collection in greater depth and allows them to discover the craftsmanship and technology that goes into the watches.

The Unico experience has been created through LVMH Group’s collaboration with Epic Games, using unreal engines and Meta technology to deliver the detailed platform.

Created in the form a exhibit, the experience features a virtual watchmaker who serves as a guide explaining the concept behind of each timepiece.

Throughout the journey, the virtual watchmaker engages, explains, and shares the expertise required to craft Hublot’s timepieces.

The Unico chronograph movement is also rendered in 3D, enabling guests to understand how the timepieces operate once fully assembled.

For select visitors, a real watchmaker will be the voice behind the digital twin, connecting live from the Manufacturer in Nyon.

Towards the end of the experience, visitors can also opt to customise their own timepieces with the watchmaker, choosing between different sizes, bezels and dials.

The customisation process is complete with animations, as the watch builds itself piece by piece on selection of the options.

It will also allow the users to engrave the watch with a name, initial or date.

The digital experience is part of Hublot’s effort to push technological boundaries to venture into uncharted territories.

The experience will run from 14th to the 18th of May, 2024.