HUAWEI Ads expands Certified Partner Program with six new additions

HUAWEI Ads, the programmatic advertising platform, announced the addition of six new partners to the Certified Partners programme in the Middle East, Africa and India region. The partnership includes leading agencies such as LIVEmena in KSA, Home of Performance in UAE, ARQQA in Egypt, VEVE by Affinity and Ventes Avenues in India, and OMD Pakistan.

Brands can leverage Huawei’s vast global user base that is currently untapped through HUAWEI Ads via ‘Certified Partners’ who are equipped to provide insights and advices that can optimise their campaign’s creative and performance needs.

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In addition, HUAWEI Ads provides developers with the opportunity to integrate multiple kits with AppGallery and monetise from displaying ads. The advertising platform supports many ad formats including native, rewarded, banner, interstitial, splash and roll, enabling developers to increase their net revenue.

Adam Xiao, Managing Director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said, “We consider our partner ecosystem as an extension of our own team, and we are delighted to announce that we are expanding the HUAWEI Ads Partner Program to on-board six more leading agencies as ‘Certified Partners’ from the Middle East, Africa and India region.

This milestone underpins our commitment to enhance our services and provide our customers and partners with support to place advertisements in the HUAWEI Ads ecosystem effectively. We look forward to supporting our partners to scale new heights with their campaigns.”

Since the global inauguration, HUAWEI Ads has introduced seven flagship apps, and have over 30,000 third-party apps, with over 1.2 billion daily advertising requests. Available across 170 countries and with over 700 million monthly active users, HUAWEI Ads allows developers to increase in-app revenue and benefit from advertising through a fully connected world.

As HUAWEI Ads continues to add more partners, it is becoming a much bigger consideration for brands. The expansion of its partner program will enable HUAWEI Ads to capitalise on that potential, and become a key player within the adtech space.

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