Jessica Machalani, Head of LinkedIn Marketing Solutions (LMS), LinkedIn2025 is poised to be a year of bold transformation for B2B marketers – setting them up for a new tech-powered advertising era. We will see brands take big bets in creativity and technology to build efficiencies and stand out.
Marketers are now at a crossroads. They must navigate a rapidly evolving marketing landscape where AI adoption is critical to B2B marketing success. Concurrently, upholding authenticity is becoming more valuable than ever as brands seek to tell humanized stories and retain customer trust.
Success in this landscape will come from finding the right balance between these two elements. Forward thinking B2B CMOs are already driving a strategy for success that roots their
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