One thing I have learned in over 20 years in this fascinating industry is that long-term success must be built on a blueprint of consistently delivering solutions that genuinely resonate with both our clients, and their target audiences.
Keeping the customer satisfied is a mantra that reminds us that our clients have customers who in turn have consumers, so we are a pivot point in a value chain that needs to maintain good working relationships across all touchpoints and thus retain repeat business.
Treating each project as a one-off job will never give clients long-term satisfaction.
Successful brands understand that lasting connections are forged not just through individual attention-grabbing promotions, but by cultivating meaningful engagement that provides value to consumers.
By deeply analysing an audience’s needs, preferences and behaviour, we can develop full-funnel marketing strategies that foster loyalty and drive sustainable growth.
The most impactful advertising, marketing, and media solutions are those that go beyond short-term sales figures, focusing instead on building authentic brand loyalty. This requires an agile, adaptable approach that is open to assessing the constantly shifting market dynamics while remaining committed to the core essence and values of the business.
At Viola, our strengths are augmented by a number of unique characteristics that enable us to devise effective marcomms solutions, from the inception of creative ideas through execution.
For example, our business units cover the entire gamut of the value chain, and it’s all in house, resulting in outstanding agility to stay at the forefront of the industry.
At the heart of our philosophy lies a commitment to diversity: of thinking, of creativity, and of people.
We purposefully nurture our team of over 20 nationalities, each one of whom plays a significant role in our strategising for the future. We understand that our differences add more power, innovation, creativity, and versatility to every project we work on for our clients.
As a key market player, we are very aware that we play a crucial role in collaborating with our stakeholders to make positive contributions wherever and whenever possible.
Through our CSR programme, “Viola with You”, we underscore our commitment to community-minded initiatives and pursuit of a sustainable future by focusing on building a strong team culture, ensuring positive social impact, raising awareness of the importance of sustainability, and promoting stakeholder inclusivity and engagement.
As I constantly emphasise, agility is key; and because we know that marketing is one of the most important investments a business can make to drive growth, for more than 20 years now, Viola Communications has been crafting agile strategies that deliver impressive results for long-term clients, while also constantly attracting new accounts and generating important new-business development opportunities.
Having themed 2024 as the year of growth at Viola Communications, we are following our own blueprint for success, contributing to the growth of the industry through several strategic investments and building a more dynamic business environment within the Emirates.
This requires an open mind to all innovation – as a well-established powerhouse in the communications industry, Viola Communications is known for implementing groundbreaking strategic projects and initiatives with various government and private sector entities in the UAE, focusing on high-tech tools and calculated partnerships that drive immediate scale and open new revenue streams.
And yes, we are driving digital transformation through one of our business units, Viola Outdoor, actively embracing digital evolution.
Our recent introduction of several new digital out-of-home (DOOH) media platforms in Abu Dhabi characterises our commitment to staying ahead of the curve, utilising cutting-edge technological advancements resulting in first-of-their-kind digital solutions.
Our teams are skilled in driving immediate business success, resulting in long-term benefits brought about by our overall strategy for all the sectors in which we operate: developing ideas that are original, innovative and raise the bar, committed to flawless execution and attention to detail, and providing services and products that resonate with the audience and deliver impact.
At Viola, we strongly believe in the power of commitment, the benefit of agility and the need to keep an open mind. Our blueprint DNA is based on ‘giving more’, whether it is to our clients, our employees or the community at large, connecting through initiatives that are designed to inform, educate and elicit participation.
We are proud that this ethos has always been central to our business model, emphasising how responsibility, accountability, integrity, competence, fairness, and transparency contribute to our success today and into the future.
By Ola El Sisi, Chief Commercial Officer, Viola Communications
